AAC, APPL and DRM
John Gruber at Daring Fireball takes a look at “AAC means lock-in” arguments, which were only ever valid about music purchased at the iTunes store, in light of Apple’s no DRM deal with EMI. An easy thought experiment sets us right:
Let’s imagine for one paragraph that Microsoft’s and Apple’s digital music positions were flipped: that it was Microsoft that shipped the world-changing Zune in 2001, that they had sold 100 million Zunes to date, and that Microsoft’s online music store had 85 percent market share for legal downloads — all of them protected by Microsoft’s proprietary DRM. Can you imagine, in this scenario, Steve Ballmer or Bill Gates publishing an open letter like Jobs’s “Thoughts on Music”? Can you imagine Microsoft volunteering to switch from DRM-protected songs to an unprotected industry standard file format?
Microsoft would have told EMI to stick their DRM-free tracks up their ass. And the classic Microsoft, the Microsoft with a set of balls, would have told EMI that if they wanted to sell DRM-free tracks elsewhere, at other stores, that they’d suddenly find the terms changed for their songs at the market-dominating Microsoft store.
Apple is not the “Microsoft of digital music”, and everyone ought to stop trying to view their actions as though they were. Alas, that’s too much to hope for, and so in the meantime, now that Apple has proven its commitment to DRM-free music downloads, keep your eye out for anti-AAC propaganda from those pushing an anti-iTunes or anti-Apple agenda
Follow up post here.